effective a la carte PR: wines of Alentejo
objective
Establish Wines of Alentejo as the next emerging wine region you need to discover. Highlight Wines of Alentejo as global leaders in sustainability, offering unbeatable quality-to-price ratio at all price points. As being rich in indigenous grape varieties and producing exciting blends.
strategy
Engage trade, media and consumers through dedicated pitching, trade news announcements, consumer media sample programming, advertorial development, and national magazine submissions support.
results
Highlights: Robb Report, Vinography, Forbes, Wine Searcher, Wine Business Monthly.
Agency programming accounted for...
*Coverage spanning trade and consumer outlets across multiple categories, print, digital and broadcast, including wine, travel, luxury and business. Stats are pulled from Cision media monitoring service and don’t include articles behind paywalls or not picked up by service.